The Campaign Disability Style Guide for Social Media and Comms cover.  By Jessica Olson, Sponsored by Erehwon Atlas

Resources and Opportunities

How can you make your organization or campaign more inclusive of disabled people? We have two great opportunities to bring disability accessibility to your team.

First, we are developing a series of guides that will tackle everything from social media to Covid to presentations and events. Our first guide: “Campaign Disability: Style Guide for Social Media and Comms” first debuted at Netroots in July 2023. We are working to create more.

Second, we are developing a series of trainings that can be held virtually for your organization.

Our Social Media and Comms training is 2 hours and covers:

  • Language Use
  • Colors and Graphics
  • Alt-Text
  • Social Media Tips and Tricks
  • Building an Inclusive Social Media ToolKit

We also have additional trainings that cover:

  • Intro to Inclusive Design
  • Presentation Do’s and Don’ts for Accessibility
  • Field Work: Rethinking typical field events in an age of COVID

In everything we do, we focus our work on disabled creators and presenters and work to employ them in our design and presentation work.

To learn more about our trainings, and discuss how we can help your organization, please reach out with the email us button below!

Social Media and Comms:
Style Guide

When building progressive campaigns and organizing spaces, we often talk about meeting folks where they are at. In doing so, we acknowledge the importance of accepting people for who they are and where they are. It means listening to the directly impacted, learning from their experiences, and helping them fulfill their needs.

This Style Guide aims to help your outreach to disabled communities by making your comms and social media more accessible. We make up a large percentage of the population. But to hear our stories and help us live whole lives, we need you to meet us where we are. Many of us use assistive technology for surfing the web and posting on social media.

The tips in this guide are intended to help make your social media and communications understandable to the largest audience. We will start our journey by looking at why including disabled folks is so vital to your work in progressive campaigns and organizing. We will then focus on language and avoiding ableist terms and phrases. From there, we will look at color, images, and graphics. The third skill we tackle is adding alternative descriptions and text to our work, including videos and podcasts. Finally, we will combine all three to create social media and comms that are more accessible to people in your community.

This is not a ‘one guide fits all’ approach. You must still think about what accessibility looks like in your field plans, community outreach, and all aspects of your policy work. It means listening to the stories of disabled people and hiring them to work in your teams. But this is a significant first step into a more inclusive world.

Get the Social Media & Comms Guide

The Social Media and Comms guide is offered on a “pay as you can” scale.  We recommend $5 per copy you plan to distribute to your team.  However, we know that some organizations and campaigns run on limited budgets.

Know that all payments will go directly to supporting more guides like this one, and that we make it a priority to pay disabled content creators for their work.

After a payment is made, you will be redirected to a page where you can download the guide.